Our Mission

We Serve Inc.® is a not-for-profit organization founded in 2012 to recognize nonprofit organizations providing innovative, humanitarian and tangible services that heal the bodies, minds and spirits of our nation’s veterans. We Serve is led by four generations of veterans from World War II, the Korean War, Vietnam War and the Wars on Terrorism in Iraq and Afghanistan. Its officers and board members represent all branches of the armed services.

We Serve is guided by an experienced and dedicated team with strong nonprofit experience and success building programs from start-up to maturity. Our leadership has sustained national prominence in the field of veteran organizations and business marketing domestically and internationally. It is complemented in its administration, governance, and community engagement by senior experience in all aspects of military culture, the military and veterans’ communities.

Our Team

Ryan D. Rothman
President & Legal Advisor

Ryan Rothman is an attorney and Veteran of the United States Air Force. He received his commission and attended flight training after graduating from Utah State University in 2003. During his flight career, Ryan flew worldwide air-refueling missions for both U.S. and NATO forces. His broad flight experience includes new fighter test support, combat A/R missions over Iraq, and orchestrating one of the largest and most complex air-refueling operations in history for the President’s 2008 Summer Olympics visit to China. Ryan left active duty in 2009 to study law at Regent University. He is admitted to practice in the Commonwealth of Virginia where he focuses on the unique legal issues facing military members, government contracting, start-up business, and not-for-profit law. Ryan is proud to be a Founding Member, President, and Legal Advisor of We Serve, Inc.

Celia Straus
Vice President

Celia Straus is the daughter of a US Air Force Colonel with ten plus years working, writing and consulting on Veterans issues for Warrior to Cyber Warrior, Give an Hour, Fatigues to Fabulous, Armed Forces Foundation and other Veterans Service and Military Organizations. Her book Hidden Battles on Unseen Fronts (Casemate 2009) was one of the first studies of PTSD and TBI resulting from the Wars on Terrorism. Over the past 25 years she has scripted and produced hundreds of award-winning video and television programs and authored a series of best selling books on spirituality published by Random House. She holds a BA in English Literature from University of Virginia and an MA in Medieval Literature from Georgetown University.

Board of Directors

Mr. John D. Kristoff
Chairman of the Board, Founding Member
Vietnam War Veteran

Monsignor James D. Watkins
Board Member, Founding Member
Chaplain Corps

Mr. Donald H. Albrecht
Chairman Emeritus, Founding Member
Korean War Veteran

Mr. Raymond E. Brim
Board Member Emeritus, Founding Member
WWII Veteran